Consumer Centric Consulting is an independent retail management consulting firm that was founded on the principle that the old models of retail and wholesale distribution are obsolete. Today’s winners are a hybrid focused on the consumer and committed to turning their customers into fans or as we like to say “active advocates.” The twenty-first century enterprise is a complex combination of direct-to-consumer, traditional retail, and often B2B models utilizing multiple brands and concepts internationally with a vertically-integrated supply chain.